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Contest/Competition Terms and Conditions Best Practice

Including T&Cs for your contest or sweepstake is absolutely essential, and should not be considered as optional, even if you’re running something like a Twitter competition. Terms and Conditions not only allow your entrants to scrutinise exactly the rules and details related to your promotion, but also allows you to back up the enforcement …

How and Where to run a Remix Contest or Competition

Twitter and Facebook are far and away the most popular social networks on which to run a prize promotion, and Instagram and Pinterest are also very popular networks in their own right for competitions and giveaways, but there are many other networks that may have greater specific appeal to certain verticals, and importantly boost the all important quality:quantity …

What is a Contra Deal? How does it Apply to Prize Promotions?

Contra deals can be fantastic ways of not only multiplying the marketing pay-off your campaign is able to achieve, but may also be ways of securing prizes with no expenditure.  First, let’s establish exactly what a “contra deal” is. What does “Contra Deal” mean? A contra deal is an arrangement where two or more parties …