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Automated Entry Services, Fraud, Scripting, Buying, and Cheating – ways in which your Competition or Giveaway can be Exploited

Here are three factors that can undermine the integrity of your contest or sweepstake.  Depending on the nature of your entry mechanic, look out for these three risks: Automated Entry Services Automated entry services come in two basic flavours: A script that floods your entry database with garbage data. A paid service that real people sign up to for …

How to Run a Twitter Competition or Giveaway (The Definitive Guide)

Want to know how to run a competition or giveaway on Twitter?  Read on. We’ve talked before about how we’d like to see fewer RT and Follow prizedraws, but, that notwithstanding, here is our definitive guide to running a Twitter contest. Include an image Tweets with images can generate 35% more Retweets (source) than tweets without.  Other …