Prize Draws and Competitions are what we do.

The Competition Agency is a highly specialised marketing agency delivering local, national and international prize promotional marketing campaigns. We help brands, agencies, non-profit and governmental institutions significantly increase their sales, engagement and awareness through a prize incentive, and ensure they are compliant with UK and international laws and regulations.

Promotional Campaign Strategy

Whether an instant win, a purchase necessary prize draw, or a creative competition, we can help properly identify the business objectives of any campaign and devise the most effective promotional mechanic and incentive, based on geography, demographics, industry and consumer behaviour. We pride ourselves on being at the forefront of prize promotional innovation in the campaigns we deliver and the industry tools we provide.

Legal and Compliance

We can ensure that whatever mechanic your prize promotion uses is legal and compliant with rules and regulations around the world. Whether local, national, or international, we can draft terms and conditions, register in territories, offer independent winner selection, and advise on risk and liability. Our cutting edge bespoke instant win and draw technologies are built with compliance, anti-fraud and audit trail in mind, and our free compliance tools such as PolicyTrail and Tweetdraw count millions of users. For creative competitions, we regularly advise promoters on judging panels, and our own in-house moderation team is used to shortlist thousands of entries per campaign.

Design and Development

We specialise in the development of interactive promotional mechanics such as apps, instant win games, free to play games, ARG and GPS treasure hunts, raffle and lottery systems, as well as more common campaign microsites and landing pages for entry. We can also easily provide infrastructure for code redemption, mobile apps, and SMS activations. We relish the opportunity to push prize promotional marketing far beyond the limited appeal of a prize and a slogan. Our emphasis wherever possible is to build reusable infrastructure instead of a transient campaign, allowing clients to self administer regular promotions without outside help.

Marketing and PR

Dedicated marketing for prize draw and competition campaigns can often be an afterthought. We can supercharge your prize promotion with both performance marketing and digital and traditional PR coverage creation. Digital PR via a competition or prize draw is an increasingly popular strategy. Celebrity judging panels, prizes and mechanics that appeal to viral coverage, and reactive campaigns to trending news items can all help you secure large quantities of coverage and inbound links. We can also drive entrants via influencer outreach, Google PPC, paid social and traditional ad buys.

Prize Fulfilment and Winner Experiences

We source, acquire and and fulfil large quantities of prizes for clients around the globe. A positive winner and runner up experience is a crucial part of any prize promotion, and whether it's one winner or ten thousand winners: we go the extra mile to make sure the process of prize fulfilment and winner experience is as smooth as possible, even when logistics and individuals are challenging. From totally bespoke experiences and holidays, to art commissions, to life changing cash, there isn't a prize we haven't made possible.

Hosting, Data Management and Analytics

We host and administer complex infrastructure around the world, allowing campaigns, sites, and businesses at large to operate at their best, in a compliant way, in the jurisdiction required. For data collection, we work with the client's existing engineering and marketing stack to determine the best platforms for routing and storage of data, and can advise on and assess existing or new technology they wish to use. Data analysis and BI for larger campaigns is undertaken using a variety of 3rd party and proprietary platforms. We are passionate about accessibility to our resources for individuals, SMEs and non profits, which is why our terms and policy hosting platform Policytrail allows any terms or policy to be publicly hosted, for free.

The Competition Agency has been a leader in prize promotions, incentives and awards at the national and international level for the last 14 years.  Here are a few vital statistics:

  • Over 25000 delighted winners
  • Over 75% of our clients return for at least one additional campaign
  • Over two million users of our free promotional compliance tools

The Competition Agency is ISO 27001:2013 certified for information security management, certificate number: 392862022

The Competition Agency is ISO 9001:2015 certified for quality management, certificate number: 392862022

The Competition Agency is registered with the Information Commissioner's Office with a named Data Protection Officer contact.

We have worked with The Competition Agency for the past two years, and about to enter in to a third, for a competition aimed at targeting prospective Undergraduate students. They have been very responsive and helpful in all aspects of setting the competitions up, including building a great website for us, which was re-designed really well in the second year to make it more engaging and eye-catching for the students. They have great access to influencers, and also have been able to get emails out to key networkers at schools and colleges for us. Overall, we have been really pleased with the work so far and look forward to working with them in the future!

Hannah Coe Senior Student Recruitment Manager, The University of Law

The Competition Agency provides real, tangible value in driving entries and traffic to our competitions. As well as the obvious benefits, we see an appreciable increase in interaction and conversation with our visitors on the site and on social networks.

Emma Drew Marketing Manager, Sofa.com

Working with The Competition Agency was a joy from start to finish. We had a tight deadline but they provided everything we requested well within the deadline whist continuously providing a first class service. This made the whole process stress free and we really felt like we were in good hands. We would not hesitate to use their services again in the future and would undoubtedly recommend them to anyone.

Emily Williams Marketing Director, Europe, HIFX