Terms and conditions are necessary to comply with the CAP (Committee of Advertising Practice) Code relating to promotional marketing.  It requires that promoters set out clearly all conditions of entry, which include (but are not limited to) things like how to enter, eligibility requirements, start and end dates and prize availability.

An absence of clear and compliant terms and conditions could leave you as a promoter exposed to a compliant to the ASA (Advertising Standards Practice) where an entrant or consumer feels a promotion has been conducted unfairly.  The abscence of clear conditions and details relating to your competition or prize draw will put you at risk that the ASA may uphold that complaint against you, which will be made public.  Additionally, you may suffer a loss of trust and reputation among your customers and the general public, and prejudice future promotional activity.

Terms and conditions are supremely useful to promoters as it allows them to set out and enforce the rules, which is the most important trust signal an entrant looks for in a promotion.  If an entrant is confident that the promotion is bona fide, they are far more likely to participate, purchase, and share. If an entrant is cheating or trying to exploit or undermine your prize draw or competition, you can set out rules to prevent that from happening or exclude them, and shield yourself from any issues that may arise, as the entrant has willingly accepted your terms.

We run a platform called Policytrail that allows you to securely host and post your terms and conditions completely free.  Just write in or paste in your terms, click publish, and you are presented with a link you can use on social media, on a product label, or anywhere you need to direct people to your rules and terms.  Sign up here, it is completely free.