At The Competition Agency, we undertake a wide variety of web design and development roles, from building prize draw landing pages, to instant win games, to free-to-play mobile and social games, to reward and loyalty infrastructure.  Some of these services are expanded upon below.

Prize Promotion Landing Pages

Your competition or prize draw often needs a landing page – a surface on which you can present copy and creative, your terms and conditions, and your entry method.  We deliver device responsive landing pages that render beautifully on mobile, tablet and desktop.  This can take the form of a landing page on your existing site, or a distinct campaign microsite.

We also provide standard and custom data capture and storage solutions, to store, sort and export the data resulting from your promotion.  This can include admin areas to scrutinise and sort entries and regular entry reporting and analytics.

We built getfitwithsandisk.co.uk for Sandisk, in conjunction with Currys and PC World: a standalone promotional microsite, with data capture infrastructure

Instant Win Games

Instant win games have consistently demonstrated their popularity as a promotional mechanic, where users interact on a more immediately gratifying level with the promotion, and feel “closer” to the action.  We design and build instant and interactive games from the ground up, to work with both mobile and desktop devices, with compelling mechanics, viral loops to massively boost entries and shares, and dependable technical performance.

We built Keno.com for the makers of Bingo.com: a device responsive instant win game with a keno/bingo number draw mechanic, varied viral loops and extra entry opportunities, and solid security and performance architecture

Reward and Loyalty Mechanics

We have for years specialised in using reward and loyalty layers to help brands achieve more from their users, and from their customers.  From incentivising users to perform actions through points and gamification, to allowing users to redeem points for physical rewards, brands can use these mechanics to increase sales, reduce reliance on customer or technical support, allow users to recommend products, and facilitate word-of-mouth marketing.

We founded Competition Hunter in 2011, a competition/prize draw community which made extensive use of game and reward layers for user acquisition, retention and activity. It became one of the UK’s largest in the sector and was acquired by Accolade publishing in 2014

Free-to-play (f2p) Game Development for Mobile, Online, and Social

Free-to-play games require no incentive – that is to say – you don’t need to give anything away as a prize.  Because of the mechanics of social games, and because the emphasis is purely on fun and enjoyment, games make excellent marketing tools, or revenue generating assets in their own right (via in app-purchase, or via advertising).

Clicker Village is a title built for online (WebGL), iOS and Android devices

Corporate Design and Web Development

We also undertake web design and development that is entirely unconnected to a contest or sweepstake, like brand and campaign web sites and interactive.

For Burson-Marsteller we developed the web presence of the European Fire Safety Platform: a responsive, multi-lingual campaign website with interactive features

Hosting and Technical Services

Even if we don’t build you something, we can still provide hosting and other technical services.  We run a primary UK server, and have access to servers in all EU countries, the US and beyond, depending on local requirements.

To find out more the value we can add to your campaign or promotion, feel free to email us at [email protected], or call using the numbers found below.