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December 2, 2014

Automated Entry Services, Fraud, Scripting, Buying, and Cheating – ways in which your Competition or Giveaway can be Exploited

Here are three factors that can undermine the integrity of your contest or sweepstake.  Depending on the nature of your entry mechanic, look out for these three risks: Automated Entry Services Automated entry services come in two basic flavours: A script that floods your entry database with garbage data. A pai

Compliance
December 1, 2014

How to run an Instagram Competition or Giveaway (The Definitive Guide)

Want to know how to run a competition or giveaway on Instagram?  Read on. Use Hashtags as your entry method Unlike Twitter Hashtags, Instagram Hashtags do not expire and thus are a better way of recording entries than using their Twitter equivalent Whilst Instagram posts can accept a maximum of 30 tags, use a

Instagram
November 30, 2014

How to Run a Twitter Competition or Giveaway (The Definitive Guide)

Want to know how to run a competition or giveaway on Twitter?  Read on. We’ve talked before about how we’d like to see fewer RT and Follow prizedraws, but, that notwithstanding, here is our definitive guide to running a Twitter contest. Include an image Tweets with images can generate 35% more Retw

Twitter

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