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December 8, 2014

What is a Contra Deal? How does it Apply to Prize Promotions?

Contra deals can be fantastic ways of not only multiplying the marketing pay-off your campaign is able to achieve, but may also be ways of securing prizes with no expenditure.  First, let’s establish exactly what a “contra deal” is. What does “Contra Deal” mean? A contra deal is a

Prizes
December 2, 2014

Automated Entry Services, Fraud, Scripting, Buying, and Cheating – ways in which your Competition or Giveaway can be Exploited

Here are three factors that can undermine the integrity of your contest or sweepstake.  Depending on the nature of your entry mechanic, look out for these three risks: Automated Entry Services Automated entry services come in two basic flavours: A script that floods your entry database with garbage data. A pai

Compliance
December 1, 2014

How to run an Instagram Competition or Giveaway (The Definitive Guide)

Want to know how to run a competition or giveaway on Instagram?  Read on. Use Hashtags as your entry method Unlike Twitter Hashtags, Instagram Hashtags do not expire and thus are a better way of recording entries than using their Twitter equivalent Whilst Instagram posts can accept a maximum of 30 tags, use a

Instagram

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Read next

Testimonials
What is the Difference between a Competition and a Giveaway? (Or the Difference Between a Contest and a Sweepstake)
5 Reasons why Giving Tickets Away as a Prize in your Competition or Giveaway may be a Bad Idea

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