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December 8, 2014

What is a Contra Deal? How does it Apply to Prize Promotions?

Contra deals can be fantastic ways of not only multiplying the marketing pay-off your campaign is able to achieve, but may also be ways of securing prizes with no expenditure.  First, let’s establish exactly what a “contra deal” is. What does “Contra Deal” mean? A contra deal is a

Prizes
November 15, 2014

5 Reasons why Giving Tickets Away as a Prize in your Competition or Giveaway may be a Bad Idea

Brands and agencies regularly seek to give tickets away as competition prizes, and it’s often thought of as an effective prize when attracting a youthful demographic.  Tickets for festivals, gigs, and other events can be highly sought after, but giving them away should be considered carefully. Here are 5

Prizes

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Read next

Testimonials
What is the Difference between a Competition and a Giveaway? (Or the Difference Between a Contest and a Sweepstake)
5 Reasons why Giving Tickets Away as a Prize in your Competition or Giveaway may be a Bad Idea

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