Please, no more “RT and Follow” or “Like and Share” Promotions
It’s extremely easy to put together a giveaway, particularly in the age of social media. The all conquering “RT and follow” (Twitter) or “like and share” (Facebook) giveaway or sweepstake mechanics take 2 seconds to set up, provide a pico-second of shallow engagement, and often n
The Difference between Narrative Entry and Technical Entry
Look at many sites and blogs running competitions or giveaways, and you’re likely to see something resembling the below: [hl type=”colored”]To enter our competition, do the following: Simply email [email protected] Follow us on twitter @windscreenwashers Fan us on FB Leave a comme
Why you should put the Answer to your Competition or Contest Question in a Video Rather than Text
Every promoter and agency knows how to run a competition. Knock out some copy, and stick on a box for entry. Done. Right? Well, in many cases yes, and if the level of entrant engagement or barrier to entry sought is low, and the quality filter is wide, then yes, it’ll do. But even just […]