Why you should put the Answer to your Competition or Contest Question in a Video Rather than Text
Every promoter and agency knows how to run a competition. Knock out some copy, and stick on a box for entry. Done. Right? Well, in many cases yes, and if the level of entrant engagement or barrier to entry sought is low, and the quality filter is wide, then yes, it’ll do. But even just […]
5 Reasons why Giving Tickets Away as a Prize in your Competition or Giveaway may be a Bad Idea
Brands and agencies regularly seek to give tickets away as competition prizes, and it’s often thought of as an effective prize when attracting a youthful demographic. Tickets for festivals, gigs, and other events can be highly sought after, but giving them away should be considered carefully. Here are 5
What is the Difference between a Competition and a Giveaway? (Or the Difference Between a Contest and a Sweepstake)
What’s the difference between a competition and a giveaway? What’s the difference between a contest and a sweepstake? It’s a very common question, and whilst sometimes these words are used interchangeably, and certain words can be used to generically cover all types of promotion, there are d